8 major trends in the medical device market

1. Say goodbye to high gross profit for high-value consumables. In 2017, after the National Development and Reform Commission negotiated and purchased three high-value consumables, the price dropped significantly. These three are definitely not all. It is expected that more national negotiations for high-value consumables will be launched in 2018, and price reductions in exchange for large-scale markets may not be a good thing for companies. Survival at this stage is the most important thing.
    In addition, the hospital will implement a zero markup rate for consumables. With zero markup, the price level has nothing to do with the hospital, so why should I sell you a high price? High prices also affect the proportion of consumption. If the proportion of consumption is not correct, the dean and director will not even be regarded as it. It is inevitable to say goodbye to the high gross profit.
 
    2. The four major departments are gradually separated. The four major departments of imaging, inspection, pathology, and blood purification will usher in a gradual separation process after 2018. Cyberlane has seen from the 2017-2020 medical plans of many prefecture-level cities, and most of them mention the construction area The arrangement of imaging, inspection, pathology, and hemodialysis centers will then be shared and shared, and the separation of several major departments will follow. Because of the need to build or renovate, before the new one is established, the wave and movement of stripping will not be large.
   In addition, the five major centers of rehabilitation, nursing, disinfection supply, small and medium-sized ophthalmology, and health examination will also gradually move towards stripping.
 
    3. Domestic medical imaging is fierce. There has been some progress in technology, but the market has changed from blue to red. The price war has started in the past two years and will not cool down in 2018. Yuyue, Wandong, and Alibaba have acquired Yuyue Medical for nearly 2 billion, and United Imaging won 33.33. 100 million financing, Kangda received 1 billion financing, Tencent Miying also came. There are a lot of powerful players in this field, and a lot of money, but the market is limited. The domestic knockout competition has already begun without much market grabbing from GPS.
 
    4. Extensive cross-border development has become a new trend. After the "Healthy China 2030 Plan", related supporting policies have been released one after another. For example, the country vigorously develops healthy sports, healthy tourism, medical care integration, rehabilitation industry, and social capital promotes the medical beauty industry, etc., which will give the medical device industry, Enterprises bring very big market opportunities.
    These are broad, extended, and cross-border, and have a very close relationship with medical devices. Many companies will see that there are currently no giants in these fields and there are not too many branded products. The number of billions in the hospital market and the number of billions in the market outside the hospital may be even more expansive than seeing the market aside from hospitals.
 
    5. Marketing has entered a period of transformation. The “marketing of consumables and reagents” in the hospital is lackluster. Under strict control, it is getting harder and harder to meet the director and dean, and the risks are getting higher and higher. The bid hunting in the equipment bidding will not become less after one year, and on the surface, there is no change.
    The real big impact is that under the influence of the medical reform and its supporting policies, the profit margin of enterprises has become less, but the hidden expenses have not decreased. The two-invoice system also directly affects the original marketing model of the company; many hospitals have been managed, and many laboratory departments have been semi-contracted by the company. Is there still your market? Marketing reform is not just talking, it's really time to change. Without new breakthroughs, we can only wait to die.
 
    6. More companies seek the international market. At this year's International Medical Equipment Exhibition in Dusseldorf, Germany, there were a large number of Chinese corporate pavilions, which shows that everyone is seeking a breakthrough in the international market. The domestic market is currently facing tighter industry policies, a complicated access environment, difficult competitors, and declining profit margins, making everyone feel bad. Many machinery companies have begun to seek to expand overseas markets, especially those in developing countries, and they are doing well.
 
    7. Entrepreneurship and investment assistant financing continued to boom. In 2017, the entire pharmaceutical industry should have the largest number of entrepreneurship, innovation, investment and financing of medical devices. The main reason is that the industry is in the early stage of growth and has more opportunities. Unlike pharmaceuticals, which have entered a period of integration, although investment funds all want to get involved in general health, it is more difficult to find high-quality pharmaceutical projects than to go to the sky, and only M&A projects are left for pharmaceuticals.
    Medical device innovation is relatively easy, and the market growth space is also large. Funds have no choice but to retreat and focus on this field. It is foreseeable that the entrepreneurship, innovation, investment and financing wave of the medical device industry in 2018 will definitely continue. Among the companies that have received investment in the previous year or two, a number of companies will land in the capital market one after another in 2018.
 
    8. Medical AI will be rampant. In the medical field, apart from a few who are really doing this, more are some listed companies that are mentioning this concept. Its purpose is self-evident. This concept is too popular, and the medical and medical equipment fields can be combined. There are many more, and the market capacity is large enough. In 2018, it may turn from hot to flooding.